Win4Expertise - Strategic marketing advice
This aid allows the company to use external consultants to do the following when it comes to internal development:
- understand the commercial potential of an innovative product or process;
- verify the interest in the innovation;
- assess the potential demand;
- position the product with respect to the competition;
- assess the retail price;
- examine compliance with current regulations in the target countries;
- examine the options for protecting the innovation;
- focus on commercial development and/or developing communications on a strategic level.
This aid can also be used to pay for external consultants to help prepare a technology transfer, when this pertains to the acquisition of a new, foreign technology. This may involve:
- assessment of the technology;
- positioning on the market (benchmarking);
- estimating the value potential for the company;
- defining the company’s strategic challenges;
- identifying training needs;
- legal assistance for contract negotiations.
Contact :
081/33 44 84 or 081/33 44 87